Strong recovery for Hugo Boss in Q3

Worldwide
Published:  04 November, 2021
Credit: Hugo Boss

The Germany-headquartered fashion house saw currency-adjusted sales growth of 40% to €755 million (US$871.5 million), 7% up on 2019 results.

With nearly all stores reopened, momentum is building for the brand in Europe and the Americas, with sales growth of 9% and 14% respectively vs the pre-pandemic third quarter of 2019.

The group’s online business saw double-digit growth versus the prior-year period with currency-adjusted revenues up 37%. Compared with 2019, sales on the company’s website and on self-managed partner websites were up 127% currency adjusted.

In light of the strong third quarter performance, the company now forecasts group sales in 2021 fiscal year to increase by around 40% currency adjusted.