Zegna rebrands ahead of IPO

Italy
Published:  10 December, 2021
Credit: Zegna

Ermenegildo Zegna has rebranded as Zegna in preparation for the company’s initial public offering (IPO) later this month, sporting the shortened name as well as a new logo.

The company is currently led by CEO Gildo Zegna, the third generation of the Zegna family overseeing the brand. The brand has launched a new logo, along with a new collection, and the transition to the new Zegna logo is expected to be completed by 2022 as it is incorporated into new merchandise and stores.

Zegna’s prospective IPO is expected to give the business a market valuation of US$2.5 billion. The company entered into a business agreement with Investindustiral Acquisition Corp. for a deal that will allow Zegna to continue its global expansion. The Zegna family still controls a 62% stake in the company, while Investindustrial will have an 11% stake and 27% will be left available for investment.

Source: Fashion United