Kering launches competition to promote circularity

Worldwide
Published:  21 December, 2021
Credit: Gucci

The fashion group has launched an online competition to raise awareness about of the circular economy, with the chance to win “responsible gifts” from Gucci and DoDo.

The competition, hosted at craftingtomorrowsluxurychallenge.com, will run until December 26, 2021 and invites customers to learn more about Kering’s efforts in circularity and sustainability, and answer questions for a chance to win prizes.

The competition website includes comments such as: “The climate emergency is at the top of the fashion industry’s agenda, which has a significant impact in terms of use of energy, water and resources, and through chemical pollution. The Group is working to cut its energy costs and has achieved a 35% reduction in carbon emission intensity at its Houses’ stores since 2015.”