Seton AutoLeather appoints new Managing Director of Europe

Published:  14 October, 2014
Armin Dieckmann

Seton AutoLeather, a subsidiary and European headquarter of the leading automotive leather interior supplier GST AutoLeather, has today announced that it appointed Armin Dieckmann as Managing Director and Vice President Europe, starting on November 1, 2014. The European company, with production facilities in Germany and Hungary, has approximately 1,250 employees.

In his new role Armin Dieckmann will assume responsibility for all business operations in Europe and will also support the company’s European customers around the globe. He is preceded by Thomas Bee (57), who accepted a new executive management position in the Hide Supply industry.

Dieckmann, a recognised automotive professional, has a 20-year track record at several leading automotive supplier companies. With a range of senior management expertise covering production, program management, and sales, he most recently filled the role of Vice President Sales and Business Development for seat covers and fabrics at Johnson Controls, a global provider of automotive interior systems. In addition, Dieckmann has held leadership positions at Continental Automotive and Siemens VDO. His international focus has taken him to assignments in Germany, the USA, and China.

Building upon his comprehensive experience in automotive interiors, Dieckmann will execute the company’s business growth strategy in the European market, driving significant expansion.

‟We intend to be the supplier of choice for customers who require premium leather – and it‘s our goal to exceed our customers’ increasing expectations by our constant commitment to top quality and full-scope service,” emphasised Dieckmann.