Authentic Brands Group finalises Reebok acquisition

Worldwide
Published:  02 March, 2022
Credit: Reebok

Authentic Brands Group (ABG) has completed its acquisition of Reebok from adidas, which they agreed to sell in 2021 for a total consideration of up to €2.1 billion.

ABG has announced partnerships with a series of distributors around the world to support the new structure for Reebok within the group.

These include: New Guards Group, SPARC Group, Tristate, Trend Marketing, Al Boom Marine, Aditya Birla Fashion Retail Limited, The Falic Group, Accent Group, MGS, Bounty Apparel, Distrinando, SM Retail, CRC Sports, HSV Group, PT Mitra, JD Group and Foot Locker, Inc.

Jamie Salter, Founder, Chairman and CEO of ABG, said: “The Reebok team has done an incredible job of cementing Reebok’s place in the minds and hearts of consumers. Through ABG’s operating model, Reebok will have the ability to evolve and embrace its iconic creativity, quality and innovation. It’s time to let Reebok be Reebok.”