New digital platform for Italian veg-tanned leather

Italy
Published:  04 March, 2022
Credit: Consorzio Vera Pelle Italian Conciata al Vegetale

The Genuine Italian Vegetable Tanned Leather Consortium (Consorzio Vera Pelle Italian Conciata al Vegetale) has launched a new digital platform.

The “Creative Cloud” is a resource of “unpublished and suggestive images that can be used on social networks or on communication materials, to allow the customers of the tanneries that use the Consortium's guarantee label to tell about their products and the material with which they are made,” the organisation said.

The content is reportedly curated with a focus on three themes that the Consortium describes as narrative ideas with which to communicate the values of vegetable-tanned leather. These are time, respect and heritage.

The Creative Cloud is available now through the organisation’s shop as an annual subscription for customers who have signed a contract for the license to use the Consortium's guarantee label.