Online retailer Fwrd launches luxury resale programme

Worldwide
Published:  20 July, 2022
Credit: Fwrd

Luxury fashion online retailer Fwrd, part of the Revolve Group, has announced a new resale initiative.

Fwrd Buyback aims to bolster the company’s sustainability strategy towards circular luxury shipping and will focus on extending the life of high-end designer handbags from brands including Bottega Veneta, Saint Laurent, Loewe and The Row.

The platform will also feature highlights and personally owned items from Creative Director Kendall Jenner.

The programme is currently only available for U.S. customers, and will be supported by proprietary data and a vetted purchase history, with eligible exchanges, up to one year from original purchase at full price.

Michael Mente, Co-Chief Executive and Co-Founder at Revolve Group, said: “With Fwrd Buyback, we are expanding the Fwrd segment of our business as a destination for the best in established and emerging luxury brands from start to finish.

“We believe in celebrating great design and cultivating a more circular relationship between brands and customers. With this, we are combining our capabilities of authentication and service to offer an extensive assortment of exciting products at incredible value.”

Source: Fashion United