Positive outcome for Micam 94

Italy
Published:  27 September, 2022

The 94th edition of Micam, the international footwear fair, closed on September 20 with the organisers reporting around 20% higher visitor numbers compared with the previous edition as covid restrictions were relaxed. 

1,012 footwear brands, 54% from Italy and 46% from abroad (+23% up on March 2022), met with buyers from all over the world at Fieramilano (Rho) exhibition grounds September 18-20, confirming Micam Milano not only as the biggest footwear show but the largest post-pandemic fashion show in the world. 

The Italian footwear industry continues to recover, recording further growth in sales (+14.5%) and in domestic consumption (+18.2% by value) in the first half of the year, following upon a total growth rate of +18.7% in 2021. But there are a number of unknowns looming on the horizon. According to Assocalzaturifici Chairperson, Giovanna Ceolini: “The industry as a whole has recovered significantly, but high energy costs, raw materials costs and the consequences of the conflict between Russia and Ukraine (with the value of exports to the two markets down -30%, a total drop of - 46% since the start of the war) are putting short-term growth at risk. Our member companies are satisfied with sales to North America and the main EU markets, though lockdowns slowed sales in China. While designer brands are performing very well, half our member companies have not yet returned to pre-Covid sales figures. We hope that Micam will, as usual, offer a chance to take advantage of business opportunities and discover new trends and opportunities on world markets.”