Daniel Lee joins Burberry as CCO

United Kingdom
Published:  29 September, 2022
Daniel Lee

Burberry announced on September 29 that Daniel Lee has been appointed as its new Chief Creative Officer.

Daniel Lee will join Burberry on October 3, 2022. He will be based at Burberry’s headquarters in London and report to Chief Executive Officer, Jonathan Akeroyd. Lee will replace Riccardo Tisci who will leave the company at the end of September. 

From 2018-21, Daniel served as Creative Director at Bottega Veneta, where he helped reinvigorate the Italian luxury brand. He was previously Director of ready-to-wear design at Celine, which he joined in 2012, and he has also worked at Maison Margiela, Balenciaga and Donna Karan.

In his new role, Daniel will oversee all Burberry collections. He will present his debut runway collection at London Fashion Week in February 2023.

Jonathan Akeroyd, CEO, commented: “I am delighted that Daniel is joining Burberry as our new Chief Creative Officer. Daniel is an exceptional talent with a unique understanding of today’s luxury consumer and a strong record of commercial success, and his appointment reinforces the ambitions we have for Burberry. I am excited about working closely with him and I am confident he will have the impact we are aiming for in this next phase, supported by our talented and experienced teams.”

Daniel Lee said: “I am honoured to join Burberry as Chief Creative Officer. Together with the team, we will write the exciting next chapter for this legendary British luxury brand, continuing its historic heritage and building on Riccardo’s legacy. I am very excited to be returning to London, a city that champions pioneering creativity and that continues to inspire me.”