UNIC promotes authentic leather at Lineapelle

Italy
Published:  11 September, 2015

UNIC, the Italian Tanners’ Association, has hosted promotional space at Lineapelle in Milan this week to promote Italian made leather. As well as a stand in the main concourse at the show, the three leather marks were promoted on exhibition stands inside the exhibitions halls. 

As part of its communication and promotional strategy, the “Vero Cuoio, Vera Pelle” trademarks aim at protecting the name of leather; preserving the distinctiveness of a “living”, natural and unique material.

These registered collective trademarks enhance the image quality of the member companies exhibiting at Lineapelle. They guarantee not only the authenticity of the material, its Italian origin and long-term performance, but also assure the buyer that it does not contain any toxic substances harmful to the consumers’ health.

UNIC’s promotional space at Lineapelle: Corso Italia, was located opposite the Secretary’s office building where information.

UNIC's promotional space