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After Michael Kors, Gucci announced on May 7 that it is also quitting the Washington based International Anti-Counterfeiting Coalition (IACC).
Both luxury brands have decided to depart following the IACC’s acceptance of the Chinese e-commerce platform, Alibaba, as a member in April.
Several of Kering’s brands, including Gucci, Balenciaga, Bottega Veneta, and Yves Saint Laurent, have had counterfeiting sales issues with Alibaba, filing lawsuits against the Chinese company in New York and accusing it of deliberately encouraging and profiting from the sale of counterfeit goods on its e-commerce platforms. Read more here.
Michael Kors quit IACC in April, days after the e-commerce giant joined the coalition, qualifying Alibaba as “the most dangerous and damaging adversary”.
The IACC is said to have created a new “general member” membership programme for companies and intermediaries that are not “directly or substantially impacted by counterfeiting”. However, questions have been raised as to how much genuine effort Alibaba has been making in the battle against counterfeit.