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Lectra, a leader in integrated technology solutions dedicated to industries using fabrics, leather, technical textiles and composite materials, has announced the appointment of Céline Choussy Bedouet, Lectra’s Chief Marketing and Communications Officer, to the Executive Committee, starting on July 1, 2016.
Bedouet holds a master’s degree in management from ESC Bordeaux (Bordeaux Management School), France, and began her career in 2000 at Dassault Systèmes, where she headed up the implementation and monitoring of the company’s strategic partnership with Microsoft in the U.S. She later joined Autodesk as Marketing Manager for Europe and was in charge of global manufacturing marketing campaigns before joining Lectra in September 2013.
“Céline’s experience, demanding nature, expertise, as well as her knowledge of our market segments have made Lectra’s marketing a strategic asset. This has been demonstrated by the many initiatives she has successfully undertaken over the last three years,” said Daniel Harari, CEO and Chairman of the Executive Committee, Lectra. “Céline will play a critical role in Lectra’s next strategic cycle, which will be presented in February 2017,” he added.
The marketing division’s development was an essential component of the strategic roadmap and the company’s transformation plan; launched at the end of 2011 and supported by an investment of €50 million throughout 2012-2015 for the future, Lectra said in a statement.