16 June, 2018 - 19 June, 2018
Riva del Garda (Tn), Italy
19 June, 2018 - 22 June, 2018
Itasca (IL), U.S.
21 June, 2018 -
11 July, 2018 - 13 July, 2018
Ho Chi Minh City, Vietnam
16 July, 2018 - 19 July, 2018
São Paulo, Brazil
After the best first half year in the company’s history, Mercedes-Benz has started the third quarter very successfully. In July, 163,770 Mercedes-Benz vehicles were handed over to customers all over the world, an increase of 9.4%. Sales in the first seven months of the year rose to 1,170,389 units (+11.7%). Thanks to increased demand in all regions, the company achieved new best ever sales in July and in the period of January to July 2016.
Ola Källenius, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales: “The year of the E-Class and the dream cars has been progressing very successfully for us. We delivered around 12,000 of the dream cars to our customers in July. Our new models are strengthening the Mercedes-Benz brand while further rejuvenating the product range.”
Mercedes-Benz unit sales by region and market
Unit sales in Europe increased to 68,990 vehicles in July (+6.2%). Since the beginning of the year, Mercedes-Benz delivered more than half a million vehicles in its biggest sales region (+12.3%). The main contributions came from the major markets Great Britain, Italy, France and Spain, where Mercedes-Benz achieved double-digit growth in each market from January to July. Furthermore a third of all vehicles sold in Europe were delivered to customers in Germany: Sales in this market amounted to 167,299 units (+6.9%) in the first seven months
In the Asia-Pacific region last month, demand for Mercedes-Benz automobiles was higher than ever before in a July: 57,260 vehicles were delivered to their new owners (+19.7%). In Japan, sales reached the new high of 5,045 units (+15.8%) in July. In China, the biggest single market, sales of vehicles with the three-pointed star rose by a third to more than 250,000 units in the first seven months. In Japan and Taiwan, Mercedes-Benz was the premium brand with the most new registrations in July.
In the NAFTA region, new records were achieved in all three markets in July: Sales by Mercedes-Benz in the USA, Canada and Mexico increased by 5.4% to 33,185 units. 28,523 vehicles were delivered to customers in the USA (+3.6%), where demand was strong not only for the Mercedes-Benz SUVs, but also for the new E-Class Saloon. Mercedes-Benz was the market leader among the premium manufacturers in the USA and Canada last month.
Mercedes-Benz unit sales by model
The E-Class Saloon and Estate were among the best-selling Mercedes-Benz models in July. In China, the new E-Class Saloon with the long wheelbase should ensure a sharp rise in demand as of the autumn. Like the predecessor model, it will be produced locally.
The SUVs from Mercedes-Benz reached the new record of 56,297 units sold in July (+43.6%). Demand for the GLC is as high as ever; worldwide unit sales doubled compared with the prior-year month.
In the year of the dream cars, in July, around 12,000 coupes, roadsters and convertibles with the three-pointed star were delivered to their new owners, which is an increase of 19.6% compared with the same month of last year. The main contributors to this growth were the new C-Class Coupé and the new S-Class Cabriolet.