Fossil Group to double wearables production

Published:  06 January, 2017

Fossil Group, the U.S based company specialising in the innovation, design, and marketing of fashion lifestyle and accessory products including leather goods, watches and jewellery, has announced it will double its wearables production to an unmatched 300 new products and add new brands in 2017.

In 2016, Fossil Group launched more than 140 wearables across Chaps, Diesel, Emporio Armani, Fossil, Kate Spade new york, Michael Kors, Misfit and Skagen brands across 40 countries.

"For more than 30 years, our products have set the category's standard in fashion design. Now as we apply that same design-first focus to wearables, the feedback we're getting from customers and retail partners is to keep bringing them more of it," said Greg McKelvey, Chief Strategy and Digital Officer, Fossil Group.