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The German premium automotive manufacturer sold more cars in March 2017 than ever before in one month, and says it has also recorded the best quarter in the company’s history.
Mercedes-Benz has reported the strongest sales month ever, with growth of 14.8% and 228,296 vehicles delivered in March 2017. The first quarter of the year also surpassed all previous quarters, with sales rising 16% to 560,625 units. The manufacturer says it was the premium-market leader in March, in countries such as Germany, Italy, Switzerland, Japan, Australia and Canada. “The E-Class Saloon and Estate continued along their successful path in March with growth of around 65%. The bestselling model series of Mercedes-Benz has now been completed with the new E-Class Cabriolet, which we presented to the public at the Geneva Motor Show, right on time for the start of spring”, said Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing & Sales.
In Europe, the premium brand delivered over 100,000 vehicles to customers for the first time in one month (109,237 in March 2017), and a total of 233,329 units were sold between January and March 2017 (+10.8); achieving double-digit growth in March and in the first quarter in the UK, Belgium, Spain, Austria and Poland. In its home market of Germany, a total of 70,594 cars were delivered to its customers in the first quarter (+8.9%).
In March, unit sales in the Asia-Pacific region increased to the new record of 78,649 cars (+23.1%), while in China Mercedes-Benz increased its unit sales by over 30%; delivering 49,871 vehicles, a new record. In South Korea, Australia and Malaysia, the Stuttgart-based company says it has also set best-ever sales figures in March and in the first quarter, while the NAFTA region recorded a 6.3% increase (34,922 units). New records for the first quarter were also set for each of the individual NAFTA countries: the U.S., Canada and Mexico; in the U.S, demand for Mercedes-Benz automobiles increased 4.5%, resulting in sales of 79,141 units.