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The iconic French brand Delage has chosen the Selinko solution to protect its luxury leather goods range. Selinko has announced its collaboration with the French leather goods brand Delage.
The combination of heritage and technological innovation will provide unequalled protection while maintaining the luxurious quality so highly valued by devotees of the brand.
Delage is integrating the Selinko solution into its leather goods products. In doing so it will provide a unique and universally verifiable identity card for every one of its leather items, in order to provide highly secure and innovative protection against counterfeiting and to develop certain marketing services that can be accessed simply by scanning the product with an NFC-enabled cell phone.
In 2011, Philippe A de Vilmorin decided to revive Delage’s prestigious automobile brand by developing a range of leather goods inspired by the exceptional car upholstery of the 1920s and 1930s. By adopting the Selinko solution he brings to the Delage brand the best protection against counterfeiting, a problem facing all luxury brands nowadays.
Delage shows that it is ahead of the game by fitting its products with an innovative and discreet technology based on tamperproof, encrypted chips (containing the product’s unique digital certificate), which are protected by over 250 security measures, and by offering guaranteed authenticity and exclusivity to highly demanding, modern-day customers.
According to de Vilmorin, “Our priority is to convey the guarantee of Delage quality and expertise at all times, anywhere in the world. Selinko enables us to protect ourselves effortlessly against the growth of counterfeiting in the sector, using technology that has proved its worth for over 20 years in the banking industry and is now available to our customers by means of a simple cell phone. This will enable us to continue developing direct relationships based on trust, in which we actively involve our customers in safeguarding authenticity and stay well ahead in the development of marketing services accessible from the product itself”.
The first Delage bags to be fitted with the Selinko technology are expected to be available by June 2014.
Selinko is a Belgian company, formed in September 2012. It developed the first secure and integrated platform giving each object a unique and universally verifiable identity. This identity enables us to provide a robust authentication solution to combat counterfeiting, both physical and online, an end-to-end traceability solution and innovative direct marketing and online sales services, by fitting each item with an NFC chip.
Each chip contains a certificate encrypted at hardware level, which can be read using an NFC-enabled phone containing our secure application and guaranteeing completely secure communication between cell phone and chip. Its solution is aimed at different sectors such as luxury goods, wines and spirits, perfumes and cosmetics, art and design, sporting goods, etc.