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Porto Alegre, Brazil
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07 February, 2022 - 09 February, 2022
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British designer, Stella McCartney, and French luxury conglomerate, Kering, jointly announced on March 28 they have entered into an agreement for the sale and purchase of Kering’s 50% stake in the Stella McCartney fashion brand to the designer herself.
Anti-leather, fashion designer Stella McCartney will become the sole owner of her brand in its entirety. The cooperation between the brand and Kering is to “continue over time with the aim of guaranteeing a smooth transition in order to minimise disruptions and maintain the brand’s momentum in the market.”, says a statement.
McCartney will remain a Board member of the Kering Foundation and both Kering and McCartney will continue to collaborate closely in the field of sustainable fashion.