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In a move seen as challenging to Tesla, Mercedes seeks to secure its share of the fully-electric luxury car market with its new EQC SUV.
Unveiled during a recent event in Stockholm, Sweden, Mercedes’ new EQC SUV has a 450km range, clean-cut interiors, and is aimed at attracting the new tech-savvy Millenial generation. Dieter Zetsche, Chairman of Daimler AG and CEO of Mercedes-Benz Cars, said the German automotive manufacturer aims to have up to ten electrified car variants by 2022, allowing the Company to cater to 60% of the electric cars market in its segment, while its other electric cars are to account for 15-25% of overall sales by 2025.
Expected to enter production in 2020, the EQC is a purely battery-electrically powered vehicle, with impressive combination of comfort, quality and day-to-day suitability. In visual terms the crossover SUV is the front-runner for an avantgarde electric look.
“The EQC brings design, functionality and service together in a unique way. It offers day-to-day suitable e-mobility in a very special package: the EQC is an electric car, and at the same time 100 percent a Mercedes," said Zetsche.