25 November, 2020 - 27 November, 2020
01 December, 2020 - 02 December, 2020
09 December, 2020 - 10 December, 2020
15 December, 2020 -
United States (Eastern time)
11 January, 2021 - 13 January, 2021
Sao Paulo, Brazil
The international sportswear manufacturer has inaugurated new regional headquarters in Shanghai, China, as part of its expansion strategy in the Asia Pacific.
Adidas officially inaugurated its new regional headquarters in Shanghai on March 27. Spread across 21 floors, the building is said to house over 1,500 staff overseeing projects in China, Japan, South Korea, Southeast Asia, and the Pacific. In 2018, Adidas’ net sales in the Asia-Pacific represented 33% of the brand’s total global net sales, with growth in greater China up +23%. Online retailing in China was up +50% in the year, compared with 36% globally. The Company claims that North America, China, and online markets are considered a priority in its global business agenda.