Mixed results in May for Mercedes-Benz and VW

Published:  13 June, 2019

May was a month of highs and lows for the German car manufacturers, with an overall
decline in sales but growth in market share across some regions.

Mercedes-Benz sold 195,690 cars last month (-1.3%), while a total of 938,499 vehicles was delivered between January to May (-4.7%), with ongoing model changes in the highest volume SUV segment having had a dampening impact on total unit sales.
Despite a challenging market environment, Mercedes-Benz managed to increase its unit sales in the month across multiple markets, including Germany, the UK, France, Spain, Italy, Belgium, Switzerland, the U.S. and South Korea. May proved a strong month for compact cars, with sales reaching a record of 58,000 units (+10%). The new CLA Coupé was launched in Europe and achieved an increase in sales of 8.5% in the region.

Meanwhile, Volkswagen delivered 512,100 vehicles in May, a decline of 5.1% compared with May 2018. There was a mixed picture in the regions; while deliveries increased in North America (+8.6%), South America (+5.4%) and the brand’s home market Germany (+2.2%), there was, as expected, a fall across Europe (-6.1%), with 157,500 vehicles delivered. The situation in China remained unchanged and Volkswagen succeeded in increasing its market share in a shrinking overall market.