Sales dip for Jaguar Land Rover in May

Published:  25 June, 2019

Retail sales for the premium automotive group totalled 42,370 vehicles in May, down 12.2%, year-on-year, and particularly affected by lower demand in China.

According to the manufacturer, higher retail sales of the new Range Rover Evoque and the all-electric I-PACE were offset by lower sales of other models, primarily in China. Sales of the Discovery Sport were also lower ahead of the introduction of the revamped model. Geographically, retail sales were down 1.5% in North America, -6.7% in the UK, -9.6% in Europe -9.6%, -18.4% in Overseas markets and -26.4% in China, “where market conditions remain challenging”.

Sales of the Jaguar brand in May 2019 totalled 13,142 units, down 9.4% year-on-year, while Land Rover retailed 29,228 vehicles, down 13.5% compared with May 2018. Between January and May, total retail sales for Jaguar Land Rover (JLR) were 240,471 vehicles, down 9.7% compared with the same period in 2018.

JLR, which recently reported a full-year loss of US$4.6 billion, is said to struggle as demand for diesel SUVs increasingly decline and as countries such as China aim to become leaders in electric vehicles.