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The technological solutions provider announced it has acquired a real-time market data specialist based in Belgium, which helps fashion brands increase sales and margins, to boost its Industry 4.0 offer.
Lectra has signed an agreement with the shareholders of Retviews to acquire 100% of capital and voting rights. Founded in 2017, Retviews has developed an innovative technological offer that enables fashion brands to analyse real-time market data. “By uniting with Retviews, we confirm once again our ambition to help our customers to quickly enter the era of Industry 4.0. Thanks to artificial intelligence algorithms, Retviews’ offer enables brands to make the best decisions at every moment throughout the life cycle of a product, in order to optimize their collections”, said Daniel Harari, Chairman and CEO, Lectra. The transaction involves the acquisition of 70% of Retviews for €8 million today.
Over 30 brands in France and Belgium are said to use fashion automated benchmarking Retviews. “Fashion companies are sitting on massive volumes of data that have tremendous value. They will only be able to exploit them by deploying artificial intelligence and big data”, said Lorenzo Pellizzari, Co-founder and R&D Director, Retviews. “With Lectra, we are going to enable brands to make a difference. We are looking forward to working on the development of new offers integrated with those of Lectra.”