Dainese U.S. tour to customise leather jackets

United States
Published:  24 September, 2019

The Italian specialist of protective wear for sports has announced a North American tour of ‘Custom Works’ throughout October, a service that provides customised and made-to-measure motorcycle racing suits, jackets and trousers.

This is the eighth time Dainese will tour the U.S. to offer the experience to customers, and it will visit cities where it partners with select Custom Works Certified retail stores. The programme includes measurements taken by a master tailor who also guides the customer through the process of selecting a base model product, leather colour choices and the wish list of add-ons, logos, special numbers and other options.

Its 3D configurator, also accessible online for customers worldwide, allows motorcyclists to personalise their leather suit, jacket or trousers in real time, with a simple, engaging and interactive digital experience. The customer can see a preview of the garment, change the colours of the various sections, select accessories such as plates and sliders, and upload words and images that are immediately visible on the 3D-rendered garment. Once the online design process is complete, customers in the U.S. can save the model and book an appointment at a participating retail store. Once complete, the measurements and customisation specs are sent to Dainese’s production facilities, where each piece is hand-sewn by professionals.

Source: MPN