APLF “focus country” survey results

Hong Kong
Published:  04 June, 2014

Brazil was the focus country at the last APLF in Hong Kong held at the beginning of April 2014. According to the APLF show organisers, APLF Ltd, the CICB, organisers of the Brazilian “Focus Country” events have always been satisfied and reported that it generated good “Return-On-Investment”.

Brazil was the Focus Country at APLF MM&T 2014, and the Centre for the Brazilian Tanning Industry (CICB) said that it helped them raise awareness of Brazilian Leather in the industry and among international buyers. After MM&T 2014, APLF conducted a survey to measure the effectiveness of the Brazil Focus Country project, and the results were very positive. Some highlights of the survey results are:

  • 71% of respondents recognise Brazil as one of the world’s top leather producers and exporters after MM&T 2014
  • 72.9% of respondents answered that they are now more aware of Brazilian Leather after MM&T 2014
  • 72.4% of respondents would like to receive more information on Brazilian Leather