Leather Naturally reports social media success

Worldwide
Published:  08 November, 2019

Metcha, the global campaign launched by the Leather Naturally initiative to promote leather on different social media platforms, has reported a 35% rise in contents viewings on Facebook and Instagram, compared with the previous month of September.

During October, Metcha’s leather related content was seen around 23 million times (+35%) on the Facebook and Instagram social media platforms, and there were more than 200 mentions of the word ‘leather’ across all contents. The Facebook page recorded a total of 427,000 interactions in the month, up 133% over September. Also, a first live proprietary interview was launched with New York based brand, Slightly Alabama. As for the official metcha.com website, a total of 199,556 sessions (number of times a user is active on a website) were recorded since its launch in August.