adidas to shift Speedfactory production to Asia

Worldwide
Published:  12 November, 2019
adidas's Speedfactory in Georgia, Atlanta.

Production at the two Speedfactories located in Ansbach, Germany, and Atlanta, U.S., are to be discontinued by April 2020, with the technology to be deployed to Asian suppliers by the end of this year.

Seeking better utilisation of existing production capacity and more flexibility in product design, adidas said it will use its Speedfactory technologies to produce athletic footwear at two of its suppliers in Asia as from the end of 2019. “adidas consumers will benefit as the combination of existing technical possibilities of the suppliers, and new production methods developed in Ansbach and Atlanta, will allow for more variations of Speedfactory footwear models in the future”, said the Company adding that these will continue to be characterised by a “particularly short production time” and allowing the Company to continue to respond quickly to consumer needs. Not only running shoes, but also models of other product categories are to be produced in a short period of time by using the production processes tested in the Speedfactories.

Production at the two Speedfactories in Ansbach, Germany, and Atlanta, U.S., however, are to be discontinued by April 2020 at the latest. In the future, adidas said it will concentrate its resources and capacities even more on modernising its other suppliers and using 4D technology in footwear production. However, sportwear manufacturer is to continue to develop, improve and test manufacturing processes in Germany. Process innovations are to be bundled and driven forward at the its production site located in Scheinfeld, the so-called ‘adiLab’.