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The British heritage brand’s first 100% sustainable leather handbag, launched on December 6, has proven so popular with consumers that it sold out in most colourways within three days of its launch.
Made in the UK at Mulberry’s carbon-neutral Somerset factories, the Portobello bag was modelled on a plastic carrier. It is unlined, stitched with recycled Epic EcoVerde thread and crafted from heavy-grain leather sourced from Leather Working Group (LWG) Gold rated tanneries. Mulberry has teamed up with the World Land Trust for the launch of the Portobello Tote, with 100% of net proceeds from the sale of the first one hundred bags going to this conservation charity, which funds the creation of reserves and provides permanent protection for habitats and wildlife.
“Our starting point for this family was the ultimate everyday item, the plastic bag — functional, but throwaway”, said Johnny Coca, Creative Director, Mulberry. “The Portobello keeps the beautiful utility of this silhouette and elevates it into an elegant tote that is practical and, more importantly, made to last.”
The bag retails at £795 (US$1,050) and comes in signature and seasonal shades, including black, midnight, chestnut, nordic blue, crimson, tangerine orange and mulberry green.