Lamborghini Urus SUV helps reach sales record

Worldwide
Published:  16 January, 2020
Lamborghini Urus

The luxury sportscar manufacturer said global sales increased 43% to 8,205 units in 2019, achieving sales growth for nine years in a row and set another historic sales record.

Sales for the Italian super sportscar manufacturer increased from 5,750 units in 2018 to 8,205 (+43%) in 2019, with all regions said to set a new sales benchmark in 2019 and contributing to the total sales growth; EMEA 3,206 units (+28%), America 2,837 units (+45% ) and Asia Pacific 2,162 units (+66%). With 2,374 units the U.S. remains the largest single market for Lamborghini, followed by Chinese Mainland, Hong Kong and Macau, the UK, Japan, Germany, the Middle East, Canada and Italy.

Both super sports car model lines are reported to have achieved a strong sales performance, with deliveries of the V12 Lamborghini Aventador (1,104 units) “still exceptionally robust”, while the V10 Lamborghini Huracán, introduced as Huracán EVO in 2019 with new design and enhanced technologies, sold 2,139 units in the year. According to Lamborghini, a substantial contribution to the global sales increase came from the Super SUV Urus. In its first full year of market availability, sales increased 182% from 1,761 in 2018 to 4,962 units sold in 2019.