Lower sales for France’s biggest carmakers in 2019

Worldwide
Published:  17 January, 2020
DS7 Crossback

Global sales for Groupe PSA in 2019 declined 10%, totalling 3.5 million units, while Groupe Renault delivered a total of 3.75 million cars in the year, down 3.4 %.

Groupe PSA, which recently announced a merger with FCA, said its electrification is on track, with ten new plug-in hybrid or all-electric models launched as a first milestone toward a 100% electrified range by 2025, and reported a solid position in the European market, which now accounts for 16.8% of the Group’s global sales. PSA said it has completely renewed its B segment offering to support its sales growth in 2020, with the new electrified range, driven by the Peugeot e-208 and e-2008, as well as the plug-in hybrid versions of the Peugeot 3008 Hybrid and 508 Hybrid Sedan & SW, featuring among the lowest COemissions of the market. The Citroën brand had the strongest growth among the top 12 best-selling brands in Europe in 2019, with its performance notably driven by the C5 Aircross SUV. Sales for DS Automobile sales increased globally, especially in the second half of the year (+56%) driven by the success of its renewed range, in particular the DS7 and DS3 Crossback models.

Like Groupe PSA, Groupe Renault is said to have been impacted by its market withdrawal from Iran due to the embargo imposed by the U.S., but the Group’s sales were also hit by the economic crisis in Argentina as well as a decline in demand from Turkey. In those three markets, Renault sold 180,000 less vehicles in 2019 compared with the previous year. For its first year without Carlos Ghosn at its reins, sales of the Renault brand declined 6.9 %. However, the overall Group’s performance benefitted from the higher sales of ‘low cost’ brands, such as Dacia (+5.1%) in Europe and Lada in Russia (+3.6%). According to the Group, 2020 will mark a new stage in its electric offensive with the launch of Twingo Z.E. and the deployment of its new E-Tech hybrid and plug-in hybrid offers. Worldwide in 2019, sales of the Groupe Renault’s electric vehicles rose 23.5% to 62,447 vehicles. Sales of the Group’s premium Alpine brand more than doubled in 2019, from 2,094 units sold in 2018 to 4,835 units (+130.9%) in 2019.