Micam Americas to be launched in Las Vegas

United States
Published:  12 February, 2020

Informa Markets, the organiser of footwear trade show Magic, has announced a partnership with Micam Milano to introduce the North American edition of the global event, Micam Americas.

To be held August 17-19, 2020, Micam Americas will run alongside Magic and Project at the Las Vegas Convention Center, one of the leading U.S. fashion trade events. According to Informa Markets, Micam Americas will succeed FN Platform as the largest footwear event in the U.S. “While Footwear News (FN) has chosen not to continue the collaboration with the footwear trade show, it will continue to be a valued media partner moving forward”, said Informa Markets.

“Micam will share with Magic the goals of connecting the footwear industry through landmark event experiences. We are pleased to extend the Micam brand into Micam Americas through our partnership with Informa Markets and join the exciting U.S. fashion community”, said Siro Badon, President, Micam Milano.

Promoted by the Italian Footwear Manufacturers Association (Assocalzaturifici), the upcoming edition of Micam Milano takes place February 16-19, covering an area of 60,000 sq m and hosting about 1,400 companies.