Lower attendance at Micam Milano

Italy
Published:  24 February, 2020
Credit: Micam

The organisers of the international footwear trade show have attributed the drop in attendance to a lower number of visitors coming from Asia, Germany and the UK.

The 89th edition of MICAM, held February 16 – 19 in Milan, Italy, recorded a 5% drop in visitor numbers. This edition hosted 1,205 companies, of which 628 from Italy and 577 from abroad. Siro Badon, Chair of MICAM and the Italian Footwear Manufacturers Association (Assocalzaturifici), said the decline in attendance over the four days of the trade show was expected. There was a lower number of Asian buyers due to the coronavirus epidemic, and the organisers attributed the drop in visitors from the UK and Germany to the extreme weather conditions faced by the former and the difficult economic period for the latter. “A scenario that is counterbalanced by an increase in buyers from Russia and the Commonwealth of Independent States (CSI) area thanks to the support of the Italian Trade Agency (ITA)”, said Badon.

In 2019, the Italian footwear sector recorded an increase in both exports (+6.8% in value) and in trade balance (+10.3%), while production was down 3.1% in volume.