Metcha campaign February highlights

Published:  13 March, 2020

Metcha, the global campaign from the Leather Naturally initiative to promote leather on different social media platforms, has reported a higher audience in February compared with the previous month of January.

Metcha’s Facebook and Instagram accounts are reported to have reached an audience of 542,875 people in February, up 21% over the previous month, of which 290,533 (+46%) on Facebook. Website users grew 38%, reaching a total of 914,689, and there were more than 138 mentions of the word “leather” in all contents.