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24 April, 2021 -
The Canadian rapper, owner of October’s Very Own (OVO), an umbrella company for his clothing line, record label and radio station, has taken Australian accessories brand Bellroy to court.
According to OVO’s file suit, Bellroy has allegedly altered its “stocky, hunched-over owl” logo to mimic OVO’s owl. OVO claims Bellroy "changed the design of the owl by altering its posture, width, wings and feet in order to blatantly mimic the OVO owl." It also claims that by placing the owl on footwear, Bellroy is competing with its "core business" of apparel.
According to Forbes, from 2018 to 2019, Aubrey Drake Graham’s net worth grew by 50%, thanks to more than his music. The Canadian rapper’s net worth has been estimated at US$150 million. October’s Very Own (OVO) started as an online community where the budding rap star released his first studio album, "Thank Me Later." He has since reached several number one charts. In 2011, the company launched a clothing line because the group needed some tour-specific clothing for employees at venues to easily recognise the team. Since then, fashion has been the company's biggest source of revenue and was projected to generate US$50 million in sales in 2019.
Sources: Business Insider/Bloomberg/Forbes