European Fashion Weeks go digital

Europe
Published:  13 May, 2020

As the Covid-19 pandemic continues, after the Shanghai Digital Fashion Week and Helsinki’s Virtual Fashion Week, the organisers of the London, Milan and Paris Fashion Weeks announced their events will also go digital.

The Italian Chamber of Fashion (Camera Nazionale della Moda Italiana) said it will adopt a new digital format for its shows scheduled to take place July 14-17, under a new official name; Milano Digital Fashion Week. The digital platform will be offering photographic and video contents, interviews and backstages of creative moments, with alternative and unique viewpoints. Similarly, France’s Fédération de la Haute Couture et de la Mode, the French fashion governing body, announced its menswear Paris Fashion Week, originally scheduled for the end of June, has been pushed back to July 9-13 in a digital format.

The organisers of the London Fashion Week have also announced that the event, to run June 12-14, will also take a new form as a digital-only platform in light of the current environment. They said the digital platform “will relaunch and be for both trade and consumer audiences; embracing the cultural commentary, creativity and humorous spirit for which British fashion and London are known.”