Gucci adopts seasonless catwalks

Worldwide
Published:  27 May, 2020

Alessandro Michele, Creative Director, Gucci, said that he plans to shift from the usual cruise, pre-fall, Spring/Summer and Autumn/Winter catwalks to twice-yearly seasonless meetings.

The Italian luxury fashion house has declared the fashion week calendar as has-been and plans to cut its fashion shows from five to two each year. “I think these are stale and underfed words … clothes should have a longer life than that which these words attribute to them”, said Michele in a series of personal diary entries posted on Gucci’s Instagram account on May 24. “Above all, we understand we went way too far”, he wrote. “Our reckless actions have burned the house we live in. We conceived of ourselves as separated from nature, we felt cunning and almighty”, said the designer referring to the Covid-19 pandemic. “So much haughtiness made us lose our sisterhood with the butterflies, the flowers, the trees and the roots. So much outrageous greed made us lose the harmony and the care, the connection and the belonging.”

Reportedly, the Council of Fashion Designers of America and the British Fashion Council have publicly called for a “slower pace” and called out excessive production and deliveries. Instead, they suggest producing less product that is more creative and higher quality.

Sources: The Guardian/Vogue Business