SATRA appoints new executive director

United Kingdom
Published:  24 July, 2020
Michael Bodsworth

Michael Bodsworth - who initially worked at SATRA in the 1990s - has returned to the independent research and testing organisation as executive director, responsible for driving the company’s growth within the footwear sector. 

Bodsworth started working in the Technology Centre’s laboratories in 1995 and gained his Honours Degree in Materials Science from Coventry University during this time. He obtained considerable knowledge and experience of footwear and testing, including the use of outsoles, all aspects of fashion footwear, comfort evaluation, last production and fitting and was also involved in innovative research.

After eight years at SATRA, Bodsworth moved to retailer Asda as a technologist working on the George brand, before joining Kettering-based footwear sourcing specialist Goldline where, over the next 15 years, he rose to the position of Technical Director. In this role, he gained extensive experience of manufacturing and sourcing from various regions of Asia across all genders and price points as well as in-depth knowledge throughout the supply chain.

“I am excited to be returning to SATRA with an increased footwear, scientific and specialised knowledge, combined with commercial and executive experience – all of which I aim to use to ensure that SATRA continues to be the world’s leading research and technology organisation and maintains a high level of service to its members through this unprecedented time and beyond”, said Bodsworth.