New communication banner for Leatherworld Paris

France
Published:  10 September, 2020

Messe Frankfurt France, the organisers of Texworld Paris, which groups together six tradeshows including Leatherworld Paris, have announced a new communication banner to reaffirm its market positioning.

The new banner; “Texworld Evolution Paris”, brings together all the fashion, leather and textile events offered by the French subsidiary of Messe Frankfurt. “This new signature builds on the original Texworld Paris trade show, which has enabled a great number of fabric and apparel manufacturers to gain a foothold in the European and International fashion industry”, said the organisers, adding that the objective is to respond more precisely to the expectations and needs of all professionals of the industry. “This evolution also expresses the ability of the shows to adapt to market trends, such as highlighting exhibitors capable of responding to orders in smaller quantities, and the development of new services”, said Messe Frankfurt.

On September 1, a digital platform was launched as a complementary tool to the physical trade shows, whereby buyers and manufacturers can maintain business contacts and monitor trends between two editions of the shows.

The next edition of Leatherworld Paris takes place February 1 - 4, 2021 at the Le Bourget exhibition grounds.