Marfrig partners with Cattle Producers Association of Paraguay

South America
Published:  16 September, 2020
Credit: Rebekka Urban

The Brazilian meat processor announced it has signed a memorandum of intent with the Paraguayan Association of Meat Producers and Exporters (APPEC).

Marfrig said the partnership will explore potential investments in Paraguay and should follow the same model that it adopts with National Beef, in which local producers are partners in the project. Under the alliance, Marfrig is to contribute with its expertise in technology, production, marketing and logistics, while the APPEC will seek to guarantee the supply of cattle and provide its vast knowledge of the local market to enable the sustainable development of the business, high product quality and competitive prices. Under the agreement, Marfrig is to have an 85% interest in the business, while APPEC will hold 15%. Marfrig’s investments could reach US$100 million over 24 months.