Europeans now rank eco materials as priority when shopping

Europe
Published:  17 September, 2020
Credit: Andreas Lischka

Irrespective of age, European consumers now rank ecological materials as their most important criteria when shopping for fashion goods, with 58.5% favouring local production, some 64.1% saying they want to buy items made from eco-responsible materials and 30.1% even willing to spend more for them.

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