30 March, 2021 - 01 April, 2022
02 August, 2021 - 06 August, 2021
New York City
23 August, 2021 - 25 August, 2021
Sao Paulo, Brazil
31 August, 2021 - 02 September, 2021
05 September, 2021 - 10 September, 2021
The global campaign from the Leather Naturally initiative to promote leather on different social media platforms, has teamed up with The Shoe Surgeon for an Air Jordan XI “Prototype” custom design giveaway.
Metcha’s giveaway on Instagram celebrates the iconic sneaker, which is now enhanced with premium tie dye tumbled leather. American former basketball player Michael Jordan wore his most talked design 25 years ago. The Concord 11 was the only colourway Jordan wore during the entire ’95-’96 NBA playoffs. Now, celebrating the 25th anniversary of the classic AJ release, Metcha joins The Shoe Surgeon for a new chapter.
This first-ever custom pair comes packed in tie-dye and off-white tumbled leather on the upper, ice blue sole, leather laces, the Metcha x TSS logo on the back, and both Jordan's comeback number – 45 on the right shoe and the acclaimed 23 embroidered on the suede collar.