VF Corp announces organisational changes

United States
Published:  14 October, 2020

The leaders of VF’s three Core Brands, Timberland, Vans and The North Face, as well as its Emerging Brands now report directly to Steve Rendle, Chairman, President and CEO.

VF Corp said the organisational changes support its ongoing business model transformation and seek to ensure greater alignment in the management of its Core and Emerging Brands portfolio. Martino Scabbia Guerrini, President of the EMEA Region and interim Global Brand President for Timberland continues to lead the brand while the company seeks a permanent Global Brand President. “As we work to become a more integrated brand-building company, we must operate differently and manage our Core and Emerging Brands in differentiated ways in order to help each of them achieve their full potential”, said Rendle. “As we do this, it’s critical that we place our strongest talent on our most important opportunities to drive long-term, sustainable growth across our portfolio and in all geographies.”