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The French luxury conglomerate has announced the opening of its new headquarters in Omotesando, Tokyo’s high fashion district, where its brands Gucci, Saint Laurent and Boucheron already have stores on the main avenue.
The building where the new headquarters are located was acquired by Kering in 2019 with the support of a real estate partner. Initially designed in 2004 by Pritzker winning Japanese architect Toyo Ito, its unique façade resembles the Zelkova trees that line the Omotesando avenue and forms part of the main structure of the building and has been a city landmark for more than 15 years. Along with the office areas, the building also has a dedicated space on the sixth floor, where Kering and its Houses will be able to host a range of events, such as Women In Motion talks and Sustainability events. “We are very proud of our new headquarters in Japan, a historic and strategic country for the Group and its Houses. We want this place to be more than offices. Reflecting who we are as a luxury Group, this unique building is a place for creativity. Here, in this iconic building, we hope not only to welcome our visitors, but also to create a spirit of inspiration, audacity and innovation, and to showcase both our vision and our expertise”, said François-Henri Pinault, Chairman and CEO, Kering.
Kering’s Alexander McQueen relocated to the area in September 2020 and Balenciaga will be opening one of its largest stores worldwide in November 2020. In 2021, Bottega Veneta will open a new flagship designed by Creative Director Daniel Lee, on the first three floors of the Kering Building.