Ferragamo introduces online immersive shoe customisation

Worldwide
Published:  16 October, 2020

The Italian luxury brand’s made-to-order Tramezza programme offers a unique tailor-made shopping experience, with a choice of five classic styles of men’s shoes, ranging from a Derby to a Moccasin.

Salvatore Ferragamo’s Tramezza men’s shoes collection offers an innovative customer experience with an augmented reality made-to-order service. With a choice of five classic styles, ranging from a Derby to a Moccasin or a double monk strap, the service offers a luxurious selection of leathers (betis calf, suede, crocodile, and the softest crocodile nubuck and lizard) in a sophisticated spectrum of colours; Rouge Ferragamo, Ambre, Africa, Stone, Black, Blue Marine, Dark Blue, Nebbiolo and Truffle.

The Italian luxury fashion label has collaborated with Microsoft Azure Cloud and HoloLens 2 to create an immersive and personalised virtual reality experience. Seeking to meet the growing demands of the digital customer, the service allows consumers to choose and customise the shoe collection, either in-store or online, through a high-resolution platform. For another personal touch, the customer’s name is handwritten inside each shoe, finished with dedicated packaging.

“Ancient cutting, forging and finishing methods combine with innovative and smart technology to create the Future of Craft in an exclusive made-to-order service. Thanks to Microsoft and Hevolus Innovation, the new service offers the possibility of experiencing the Tramezza universe, right from configuration to the finished model, in a rich, immersive and unique way: the in-store experience evolves and transcends physical boundaries”, said Ferragamo.