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03 February, 2021 - 04 February, 2021
Ford Brazil said it will cease production at Camaçari, Taubaté and Troller plants during 2021, as the Covid-19 pandemic amplifies persistent industry idle capacity and slow sales that have resulted in years of significant losses.
The automotive manufacturer said it will serve customers in the South America region with a portfolio of connected and increasingly electrified SUVs, pickups and commercial vehicles sourced from Argentina, Uruguay and other markets, as Ford Brazil ceases production operations in 2021. “With more than a century in South America and Brazil, we know these are very difficult, but necessary, actions to create a healthy and sustainable business”, said Jim Farley, President and CEO, Ford. “We are moving to a lean, asset-light business model by ceasing production in Brazil and serving customers with some of the best and most exciting vehicles in our global portfolio. We will also accelerate bringing our customers the benefits of connectivity, electrification and autonomous technologies to efficiently address the need for cleaner and safer vehicles well into the future.”
Ford said it would immediately begin working closely with its unions and other stakeholders to develop an equitable and balanced plan to mitigate the impacts of ending production. “We will work earnestly with unions, employees and other stakeholders to develop measures to help deal with the difficult impact of this announcement”, said Lyle Watters, President Ford South America. “I want to emphasise that we are committed to the region for the long-term and will continue to offer customers full sales, service and warranty support. This is especially true as we bring to market a robust lineup of exciting connected and electrified SUVs, pickups and commercial vehicles from within and outside of the region.”