Electromobility a growth driver for BMW

Worldwide
Published:  18 January, 2021
Mini Electric

The German manufacturer of premium cars achieved an all-time sales high in the fourth quarter of 2020.

The BMW Group said it has now increased the number of electrified vehicles (fully-electric and plug-in hybrid) in its line-up to 13 models, available in 74 markets around the globe, and plans to virtually double the number of electrified vehicles it offers to 25 models by 2023, with more than half of these to be fully electric. The Group also aims to double sales of fully-electric vehicles in 2021. The introduction of the fully-electric MINI and BMW iX3 in 2020 is to be followed in 2021 by the start of production for the fully-electric BMW iX in Dingolfing and the BMW i4 in Munich. “We are optimistic about 2021 and look forward to resuming our profitable growth, thanks to strong demand for our fresh product line-up,” said Pieter Nota, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales. “We want to increase sales of our electrified vehicles by more than half in 2021. This underlines the importance of electromobility as a major growth driver for our company”, he added.

Nota also said the automotive Group will be investing a triple-digit million euro amount annually up to 2025 in the digitalisation of its sales and marketing and it is working together with its retail partners “to offer the industry’s best customer experience going forward”. The new marketing agency model “The Marcom Engine” lays the foundation for a personalised and targeted customer approach at BMW and MINI in the future. The BMW Group said it has reorganised its marketing agency landscape in Europe for this purpose; instead of over 80 partners operating regionally, the company will concentrate on two higher-level agencies, “whose portfolios complement each other perfectly, for implementing the new marketing concept”. The BMW Group said it is also training employees and retail partners to become ambassadors for its sustainability ambitions. In addition, the sales organisation is promoting topics such as recycling and use of secondary material.

2020 sales figures

BMW Group sold a total of 2,324,809 units in 2020, down 8.4%, but with sales up 4.3% in the fourth quarter, year-on-year, to 600,799 vehicles. Sales of electrified vehicles increased by a third (+31.8%). The BMW brand finished the year with a total of 2,028,659 (-7.2%) vehicles delivered to customers worldwide. The MINI brand sales totalled 292,394 units (-15.8%) in 2020, while Rolls-Royce Motor Cars sold a total of 3,756 units (-26.4%).

Mini Electric