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Less than two years after having launched the collaboration with singer Rihanna, the French conglomerate is suspending the clothing line of Fenty.
Suspended indefinitely, LVMH said the pause was a joint decision with Rihanna, "pending better conditions”, but that it would continue to support other elements of her brand by concentrating on "the growth and long-term development" of its beauty and skincare lines, Fenty Beauty and Fenty Skin, as well as lingerie line Savage X Fenty. Some claim that Fenty did not gain the traction its initial hype promised, partly due to the Covid-19 pandemic, and that the singer and her stylist may have been overly ambitious about just how much unique merchandise could be rolled out and absorbed in the market in a year. Initially, the drops were averaging every six to eight weeks, with seven deliveries in 2019 and six in 2020. The high price tags also meant that shoppers continued to have a preference for other luxury labels such as Dior and Chanel. The lingerie and cosmetic lines are, on the other hand, more accessible.