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U.S. fashion design house Kate Spade has announced a new creative organisational structure to focus on the consumer, drive innovation and increase collaboration.
The restructuring includes the formation of two key roles: SVP, Brand Concept & Strategy and Head of Product Design. These new leaders will partner with Jenny Campbell, SVP, Chief Marketing Officer, and Michele Parsons, SVP, Chief Merchandising Officer, to ensure consistency across all customer touchpoints.
Liz Fraser, CEO and Brand President of Kate Spade said: “We’ve reimagined our creative structure, centered on collaboration, to position us to more fully deliver on our brand promise across every customer interaction with clarity and cohesion. I am incredibly optimistic for our future, and confident that these changes will further position us to win with our customer in product, innovation, digital, community and storytelling.”
Kristen Naiman, the current SVP, Brand Creative, will assume the role of SVP, Brand Concept & Strategy from April 1, 2021. Her responsibilities will include creation, publication and socialisation of brand storytelling platforms and annual and seasonal concept, print and colour direction. She will report directly to Liz Fraser.
As a result of these changes, Nicola Glass, Creative Director of Kate Spade, will depart the organisation from April 1, 2021.
Kate Spade has commenced recruitment for Head of Product Design, who will lead design across all categories, including handbags and accessories, ready-to-wear, jewellery, footwear and licensed categories. In the meantime, the design team will report directly to Liz Fraser, liaising with the brand’s senior leadership.