Scheduled to be launched this Autumn, the PETA’s ads are already in place at Mondawmin Mall, Baltimore, and at the Town East Mall in Mesquite, Texas. PETA says is it also running the campaign on 20 taxi-top ads in New York City; on a billboard in Syracuse, New York, near the Destiny USA mall (one of the six largest malls in the country); and on a billboard near Desert Hills Premium Outlets in Cabazon, California, near Los Angeles.

“Just like us, animals are made of flesh and blood, feel pain and fear, and value their lives”, said Christina Sewell, Campaigns Manager, PETA. “PETA’s moving ads urge shoppers to leave items that stripped animals of their lives on the rack and opt for chic and humane vegan clothing instead.”

The ads aim to tell shoppers that “animals are not ours to wear”.