Porsche said only customer authentication and final conclusion of the contract will initially still take place in the Porsche Centre. The carmaker will also extend digital sales to create a marketplace for its products and services. “Today customers move between the digital world and physical retail as a matter of course; our new digital marketplace meets this need and therefore makes the experience of purchasing a vehicle even easier and more convenient”, said Detlev von Platen, Member of the Executive Board for Sales and Marketing, Porsche. With the introduction of online car sales, Porsche aims to safeguard its competitiveness in the era of digitalisation.

Customers can reserve their desired vehicle and choose between cash purchase and leasing, as well as obtain a no-obligation leasing offer from Porsche Financial Services. Those wishing to trade in pre-owned vehicles can also provide initial information for this online. The checkout is supported by a flexible end-to-end payment solution, allowing a seamless customer experience and secure processing of sensitive data.

The Europe-wide roll-out is expected to take place after the launch in Germany in 2020. Porsche said it is also launching digital retail in the U.S., with 25 of the 191 U.S. Porsche dealerships currently offering in-stock new and certified pre-owned cars through the online pilot.