Retail sales contributed €3,647 million to this figure, marking a 9% rise compared with the same period in 2024. The wholesale segment experienced a 4% growth, reaching €322 million, while royalties saw an 11% increase, amounting to €101 million.
The Group’s performance was driven by sustained growth across its brands. Prada’s retail sales showed resilience with a 2% decline year-over-year, while Miu Miu continued its robust growth trajectory, achieving a 41% increase in retail sales. This marks the fourth consecutive year of double-digit growth for Miu Miu.
Geographically, Prada Group experienced consistent growth. Asia Pacific led with a 16% increase in retail sales, followed by Europe at 18%, Japan at 46%, the Middle East at 15% and the Americas at 5%.
Despite a complex macroeconomic environment, Prada Group has achieved 19 consecutive quarters of growth, underscoring the strength of its brands and the effectiveness of its strategic initiatives.
During this period, Prada Group announced the acquisition of a 10% minority stake in Vicenza-based tanning group Rino Mastrotto. The agreement includes the transfer of 100% of Conceria Superior and Tannerie Limoges to Rino Mastrotto.



